The Everyday Photoshoots

After initially launching with a higher end studio production and e-commerce shoot, we looked to supplement that with additional lifestyle and brand imagery through 2 additional shoots - one on a roof top overlooking LA and the other on the beach to provide contrast and range.

All while staying true to the brand’s motto of making products “For The Everyday”.

Shoot #1 - The Roof

For the roof shoot, we wanted to embrace the hip, modern, trendier, side of Los Angeles with more dynamic poses and angles paired with some traditional shots and beautiful urban ambiance.

Shoot #2 - The Beach

For the second shoot, we wanted it to contrast from the trendier, high energy roof shoot by mellowing out the atmosphere to encapsulate the calm, serene and more tranquil nature of the beach and socal lifestyle.

The Everyday

While lifestyle imagery to show off products interacting with the world was the primary goal, we also wanted to ensure that we got a variety of different brand imagery that really captured the essence of what “The Everyday” could look like and could be used in a variety of different ways.

Credits

Director
Billy Huynh

Producer
Billy Huynh

Color Grading + Retouching
Billy Huynh

Photographer
Billy Huynh

Model
Billy Huynh