LCS Playoff Campaign

With CLG having qualified for the playoffs and top 3 placement guaranteeing a birth to the 2022 League of Legends World Championship in North America, and more specifically New York City’s Hulu Theater (Madison Square Garden’s home city and venue and CLG’s parent organization), we wanted our campaign and jersey to both represent and pay homage to that.

As a result, we not only utilized the official blue and orange Knick colors, but various design elements from their past jerseys and leaned into the basketball theme, albeit more urban as a tie in to New York City.

Video + Styleframes

For the gameday and victory graphics, we wanted to create additional dimensionality by utilizing a combination of b roll and photography.

Click the first styleframe for gameday and victory to view the respective videos.

Live Coverage

Throughout the course of the playoffs, we planned to have live score coverage as games progressed, so a variety of additional supporting graphics were created to support that.

Image Selects

Selects shots of players from media day that best capture the air of confidence and dynamism we were going for.

Credits

Photography
Creative Director: Billy Huynh
Director: Billy Huynh
Executive Producer: Billy Huynh
Director of Photography: Tina Jo
Producer: Chris Han
Associate Director: Deanna Ko
Photo Editor: Tina Jo

Cinematography
Creative Director: Billy Huynh
Director: Billy Huynh
Executive Producer: Billy Huynh
Director of Photography: Ben Harvey
Producer: Chris Han

Campaign
Creative Director: Billy Huynh
Art Director: Billy Huynh
Design: Billy Huynh
Motion Graphics: Billy Huynh
Color Grade: Billy Huynh
Editor: Billy Huynh

Jersey
Creative Direction: Billy Huynh
Art Direction: Billy Huynh
Design: Billy Huynh
Jersey Production: Chris Han