CLG Loyalty Line

For the CLG Loyalty Line promotion campaign, we wanted to create an air of mystique and intrigue for our fans. To do so, we utilized a variety of camera, lighting and projection techniques to create more ethereal and slightly obscured imagery with strong color contrast to tease and clean imagery on the website as the “reveal” of what they look like unobscured.

Credits

Director of Photography: Billy Huynh
Photographer: Jake Shideler
Producer: Kyle Blake
Graphics: Billy Huynh
Photo Editor: Billy Huynh
Male Model #1: Trae Gilley
Male Model #2: Tanner Damonte
Female Model: Kelsey Heitzman