League of Legends European Championship - 2019 Summer Final

Throughout my two month freelance tenure at Riot Games' European division in Berlin, I was responsible for developing and designing both digital assets and large scale print installations.

While Athens is steeped in tradition, we did not want to focus on the past, but rather the present and future. To accomplish this we teamed up with Design Studio to develop a multi-stage campaign that looked to blend both the Athens of today with a vision of the future.

For the initial stage, we looked to capture the rebellious nature of Athens by drawing on the street art and graffiti that lines various parts of the city. As the event drew near, the street style was blended with the technical style until it was completely enveloped.

A Final of Historic Magnitude

864,337 Peak Concurrent Viewers*
517,018 Average Minute Audience

*2nd highest domestic viewership all time

Year-Over-Year Growth
Peak Concurrent Viewership, +67%
Average Minute Audience, +45.4%
Hours Watched, +97%

Business Development Lounge

Graphics for the lounge area only accessible to crew, staff and VIP members

Backstage

Backstage areas only accessible to staff, crew and players

Credits

Creative Direction: Design Studio
Art Direction: Design Studio
Graphic Design: Billy Huynh

In Addition to Design

While design was the primary focus during my freelance tenure at Riot, I also worked as a QC referee (onstage + backstage) for the live broadcast and provided creative direction and reviewed content prior to release