With discourse around free throws having reached an all time high in NBA circles, not just for fans, but even players and coaching staff, I designed, developed Ethical Hoops a website that tracks and assigns ethics scores based free throw stats while contextualizing it against field goals made and the league average.
Users can filter by games played, which tier of ethicality players fall under, season and sort by any of the stats from free throw rate, to percentage of points scored from free throws, attempts, ethics score and more while generating shareable player cards that visualize stats.
Generate shareable info cards for players with up to date free throw stats or using stats from past seasons.
Optimized mobile site that displays consolidated information on players and teams' free throw stats. Generate player cards that are shareable on any social platform, messages, email or saveable to photos.
Designed to represent past, present, future and all the discourse surrounding ethical hoops this season - this graphic appears every time users share the link to the website.
Branding
Contrasting the social link preview, the visual identity cuts through all the noise to deliver a focused, clean logo and simple brand elements.
Credits
Web Design: Billy Huynh
Web Development: Billy Huynh
Brand Design: Billy Huynh