Throughout my two month freelance tenure at Riot Games' European division in Berlin, I was responsible for developing and designing both digital assets and large scale print installations.
While Athens is steeped in tradition, we did not want to focus on the past, but rather the present and future. To accomplish this we teamed up with Design Studio to develop a multi-stage campaign that looked to blend both the Athens of today with a vision of the future.
864,337 Peak Concurrent Viewers*
517,018 Average Minute Audience
*2nd highest domestic viewership all time
Year-Over-Year Growth
Peak Concurrent Viewership, +67%
Average Minute Audience, +45.4%
Hours Watched, +97%
Graphics for the lounge area only accessible to crew, staff and VIP members.
Backstage areas only accessible to staff, crew and players.
Content Contributed To
While designing the large installation graphics was the primary focus at Riot, I also worked to QC the live esports broadcast and provided production support to content pieces.
Creative Direction: Design Studio
Art Direction: Design Studio & Joe Pecchia
Graphic Design: Billy Huynh