To celebrate Lunar New Year, we developed initial concepts in-house at Sphere before reaching out to Shan Jiang and ShotoPop to help bring the concept to life with their own twist.
Below are the original proposed concepts I created and pitched encapsulating a dragon's journey from traditional black and white inkscape world to a more modern, colorful, vibrant one flush with illustrations that blended new and old.
Below is the final, animated piece by Shan Jiang and ShotoPop that appeared on Sphere for Lunar New Year based on the original concept I had developed.
Creative Direction: Ron Robinson
Art Direction: Ron Robinson
Concept Art: Billy Huynh
Final Concept & Animation: Shan Jiang and ShotoPop